While exceeding expectations may delight clients, consistently delivering more than what’s expected can actually be harmful to profitability.
Author: Blake Godwin
Outpace the Competition & Avoid Commoditization with a Solid CX Strategy
With clients having access to more options and a stronger voice in the marketplace than ever before, experience, over price and product, has become a key brand differentiator. Firms that want to outpace the competition and avoid commoditization need a robust Client Experience (CX) Strategy.
Using Your Customer Feedback Program to Identify Referrals
Research, relate, and react to promoters so they become a referral source for more business within their own company and with their connections at other companies.
10 Mistakes Professional Services Firms Make When Hiring a Customer Experience Professional
You may have read my last blog, “11 Reasons CX programs are doomed to fail”, but if not, I highlighted the number of reasons why CX programs are failing across the professional services industry. I decided it may be a clever idea to follow up with this blog as a good place to start next… […]
Meeting Customer Expectations: 4 Simple Steps You Must Be Sure to Take
Studies show that 87% of marketers believe they create engaging customer experiences. However, research also indicates the following: In the realm of customer experience, there is often a disconnect between the experience business owners believe they are creating and what customers perceive their experience to be. While this disparity may initially appear as an unfortunate […]
What is Share of Wallet and How Can Your Firm Increase It?
While traditionally associated with retail, understanding share of wallet is also crucial for maximizing the profitability of professional services firms. Clients have preferences, and your firm should ideally be their go-to choice. However, repeat business and client satisfaction alone don’t tell the whole story. If clients are turning to competitors for a significant (or any) […]
11 Reasons Why Customer Experience (CX) Programs are Doomed to Fail in Professional Services
Okay, I know what you are thinking or at least must be pondering: “Why are the thought leaders of Customer Experience Management in Professional Services saying our CX program is doomed to fail?” Or perhaps it’s: “Great! I just stared my customer experience management initiative as well as hired a CX professional in my firm […]
What is First Contact Resolution and Why is it Important?
Your clients, when facing an issue with a product or service you have provided them with, will seek a quick resolution that minimizes their downtime and creates a streamlined experience for them. You know how it feels when your business technology isn’t working quite right, so it should be easy to put yourself in your […]
What is Employee Experience and Why Should Companies Prioritize It?
You’ve seen the classic cartoon moments when employees stare at the clock, anxiously awaiting for it to strike 5 pm so they can make a run for it. It’s humorous in TV shows, but no company actually wants its employees to feel that way about their work. If you run a business, you probably hope […]
Maximizing Customer Experience Management through Effective Customer Segmentation
Introduction In today’s highly competitive business landscape, delivering exceptional customer experiences has become a strategic necessity for organizations. To achieve this, businesses need to understand their customers on a deeper level and cater to their unique needs and preferences. We at Client Savvy have found one of the most powerful tools in this endeavor is […]