Has this ever happened to you? One of your clients says, “I’ll be happy to refer you to my colleague. You and your team have done a terrific job for us.” And then, NOTHING happens. Did they change their mind? Did they forget? It feels awkward to ask them why they haven’t followed through. On […]
Author: Blake Godwin
Identify referrals with your Customer Feedback program
Implementing a customer feedback program gives your firm a tool to identify and quantify your raving fans. It also keeps your firm (and your customers’ appreciation for what you are doing for them) top-of-mind.
Activate promoters to increase production
“Our Tier 3 and Tier 4 Services are by far our most profitable efforts. However Only 20% of our existing clients use us for those services.” – Operations […]
Has your firm’s growth resulted in increased challenges?
“The growth of our firm has created more challenges than it has benefits.” This is a quote from the principal of a 660-person construction firm that has been growing quickly. They went from 300 to 660 employees in just 4 years and have felt the growing pains. Several additional comments from their executive team: “My […]
Overestimating Client Expectations Costs Money
Why don’t clients to tell us exactly what they need? How can we deliver to their expectations without that information? What is all this guess work doing to our bottom line? You may be asking yourself these questions, and if you’re not, you should be. Case Study Recently, a 400-person construction firm sent a baseline […]
Client Experience Strategy. Does your firm need one?
The answer is yes. According to Walker Information, 86% of buyers will pay more for a better experience. And, by 2020 Experience will overtake price and product as the key brand differentiator. With clients having more choices and louder voices than ever before, firms that want to outpace the competition and avoid commoditization need a […]