With clients having access to more options and a stronger voice in the marketplace than ever before, experience, over price and product, has become a key brand differentiator. Firms that want to outpace the competition and avoid commoditization need a robust Client Experience (CX) Strategy.
Tag: Client Listening
Avoid the Telephone Game: How to Ensure Clear Client Communication
Implementing a voice of customer (VoC) program can help your firm avoid incomplete, indirect, and garbled communication with your clients.
Overcoming User Pause: Unlocking the Full Potential of Your CX Strategy
When overwhelmed by too many choices, decision-making can stall, resulting in “User Pause.” This affected a client’s feedback program, causing paralysis and missed opportunities. Streamlining options helped them re-energize their team and enhance their client experience strategy.
Using Your Customer Feedback Program to Identify Referrals
Research, relate, and react to promoters so they become a referral source for more business within their own company and with their connections at other companies.
Do Your Service Delivery Initiatives Have a Strong Structure for Success?
Your firm invests hours brainstorming and planning ways to improve internal processes and service delivery to clients. Do you know whether your initiatives set you up for sustainable success or disheartening disappointment? For initiatives to succeed, a stable structure is crucial, and this starts with understanding your team of employees and your clients. To create a […]
Overcoming the Cross-Selling Hurdle
Although cross-selling can be an easy way to increase revenue, lower marketing costs, and extend your firm’s relationships with your clients, getting buy-in from your team members is often challenging. Do any of these statements sound familiar? “We’re leaving revenue on the table.” “Do your clients even know we offer other services?” “The more services […]
7 Words for Framing Client Feedback: Interesting – I Wonder Why They Said That
Have you or a staff member ever received challenging or critical customer feedback and immediately felt anxious or reacted defensively? It can be difficult to avoid these natural human reactions and take the time to view the feedback more openly and constructively. Framing feedback is key to responding to challenging customer feedback effectively. As easy […]
10 Practical Ways to Combat Survey Fatigue and Enhance Customer Feedback
In this digital age where technology enhancements and AI implementation are on the rise, customer feedback, now more than ever, is an invaluable resource for businesses aiming to improve their products, services, and overall customer experience. However, the overuse of surveys can lead to a phenomenon known as “survey fatigue,” where respondents become tired of […]
We’ve Collected Customer Feedback, Now What?
You’ve determined your send list, carefully crafted your questions, launched your survey, and received your customers’ feedback – but now what? While Customer feedback can do many things, understanding the core basics of what to do with the feedback you receive is the first step on the path to CX success. Actively Listen & […]
10 Mistakes Professional Services Firms Make When Hiring a Customer Experience Professional
You may have read my last blog, “11 Reasons CX programs are doomed to fail”, but if not, I highlighted the number of reasons why CX programs are failing across the professional services industry. I decided it may be a clever idea to follow up with this blog as a good place to start next… […]