With clients having access to more options and a stronger voice in the marketplace than ever before, experience, over price and product, has become a key brand differentiator. Firms that want to outpace the competition and avoid commoditization need a robust Client Experience (CX) Strategy.

Implementing a voice of customer (VoC) program can help your firm avoid incomplete, indirect, and garbled communication with your clients.

When overwhelmed by too many choices, decision-making can stall, resulting in “User Pause.” This affected a client’s feedback program, causing paralysis and missed opportunities. Streamlining options helped them re-energize their team and enhance their client experience strategy.