How to use your blog to expand business growth

October 2, 2018

Man using a PC mouse to surf up a business growth chart

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A great presetnation by SMPS

I recently attended an SMPS Research Triangle event and listened to Danielle Gray share tips and tricks for extracting data from technical professionals. There was plenty of laughter as Danielle described personas for the technical professionals she’s worked with. Including Timmy Too Busy, Kara Don’t Cara, Sampson the Champion, and Neil Knows it all. Needless to say, we could all relate.  However, we learned in that hour that WE CAN get the insights we need to create blog content critical for business growth content. Email us at if you’d like a copy of some notes, and we’d be happy to share.

Imagine how pleased I was when later than day when a new blog post from Tim Asimos (circle S studio) arrived in my inbox. Just like Danielle, Tim armed with us the ammo we needed to effectively create content.  In his post, 7 Compelling Reasons Your Firm Should Be Blogging, Tim demonstrates the importance of leveraging the knowledge of your team to achieve business growth.

No spoilers alert here, but I want to talk about Tim’s Reason #6 – Attract prospects and generate leads. One goal we hear clients talk about a lot is growing into new geographic regions. Who knew something as simple as a blog could help achieve this goal? Furthermore, demonstrating your expertise by capturing (and sharing) technical knowledge allows you to be seen as an expert. Then, use your social media channels to share a link to your blog with a targeted audience. Setting a cadence of regular content will raise the awareness of your firm’s expertise. This sets the stage nicely for that phone call and in-person meeting.

Click here to learn more about Reason #6 and the other compelling reasons your firm should be blogging.

Also, feel free to check out some of our case studies!

Ryan Suydam

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